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Industry News: Toyota Recommends that you Drive Less

From LesleyB, Featured Contributor
Posted on July 2, 2008

Filed under: things you will never hear from an American automaker.

Toyota has addressed the very hot question of how to save money on gas during this season of high prices. The official advice? Drive less. Editor John Thompson elaborates,

'Unspent money and cleaner air both sound good to me, so I’m making an attempt to overcome my own carefully cultivated laziness by burning human energy instead of gas. My strategy? I’ve gotten my mountain bike back into useable condition, and I ride that for short trips – when I need something from a nearby market, for instance.

You can read the rest of the article at Toyota's Open Road Blog.

This must be a first: an automaker telling people to drive less. It could be Toyota pursuing a message of corporate and environmental responsibility that matches the image they've gotten through production of the Prius. I'm interested to see what comes next.

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  • Flag
    From Anonymous
    Commented on July 3, 2008

    http://www.typepad.com/t/trackback/2242480/30772648

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